Dajiang Innovation Technology Co. (DJI), the world’s market leader in unmanned aerial vehicle (UAV) — better known as drones — has opened flagship stores in Shenzhen, Seoul and, now, Hong Kong. The three-storey flagship is located in the heart of Causeway Bay, and it features a full range of consumer and professional products, including the latest Phantom 4 drone and Osmo Mobile stabilised handheld gimbal, as well as the Inspire 1 and Matrice drone series, the Zenmuse Z3, X5R, and XT cameras, and the Ronin handheld three-axis camera gimbal line. What that means is you’re about to see a lot more drones flying around Hong Kong.
DJI was first conceived in Hong Kong a decade ago, but founder Frank Wong, a mainland Chinese graduate from the Hong Kong University of Science and Technology, left to Shenzhen due to a lack of government and funding support. Today, DJI is the world’s largest consumer-drone company, accounting for 70% of the global consumer market, with a current valuation of US$12 billion. The company’s products are used far and wide: a four-propeller DJI drone caused a Secret Service investigation after accidentally crashing onto the White House lawn, they’ve been used on the sets of Game of Thrones and the latest Star Wars movies, and relief workers relied on drones to map the destruction following Nepal’s 7.8-magnitude earthquake.
More than a retail store, the 10,000-plus-square-feet space will act as a hub for all to learn and discover the joy of flying, whether you’re a professional interested in the latest aerial-imaging equipment or you’re a beginner looking for your first drone. First time users will get to personally try out the technology within flight cages and experience zones, while the worldwide community will have the opportunity to connect with each other by sharing their aerial photography via the SkyPixel Gallery. Trained technicians at the technical support centre will also be ready to tackle any troubleshoot and questions, whereas workshops, seminars and special events will also be held.
The DJI Hong Kong flagship store will open its doors to customers on 24 September 2016 at noon, and the first 200 customers can enjoy a discount of up to 30% on selected DJI products purchased at the flagship store on opening day. In celebration of its opening, there will be a series of activities and programs throughout the day, starting off with life-size DJI Phantom and Osmo mascots roaming around the area, as well as an outdoor flight cage and Virtual Reality experience zone set up outside the World Trade Centre, for anyone who wants to experience the thrill of being in the pilot’s seat. If you’re a movie director at heart, pick up an Osmo (a stabilised 4K handheld camera) to capture all the excitement, including workshops by aerial photographers, dance and music performances by local bands leading into the early evening.
DJI Hong Kong, Tower 535, Shop G07, 535 Jaffe Road, Causeway Bay, Hong Kong, +852 3189 8979, live.dji.com/hkstore