Ever found a pair of shoes that you loved, but secretly wished you could make just a few tweaks to get them exactly how you wanted them? We’ve got some good news for you. This season, Hogan is turning us all into shoe designers, with the launch of a new made-to-order project called ‘Hogan by You‘.
The global campaign encourages all shoe lovers to unleash your inner creativity, and create a pair of the limited edition H320 sneakers according to your personal style preferences. Only 500 pairs are available, and customisable elements include the upper and inner sole, the lace, and the collar. Each element includes four colour options to choose from: basic white, shimmery black, silver and gold. If you want to add an extra personalised touch to your new kicks, you can also stamp your own initials on the side of the shoe.
To offer you some inspiration, the brand has invited some of the top influencers from around the world to share with you their personal style choices. These five fashionistas include Austrian model and blogger Tatjana Catic, Swiss-Italian model and fashion entrepreneur Xenia Tchoumitcheva, Italian actress Paola Turani, British television personality Charlotte de Carle, and last but certainly not least, Hong Kong stylist and blogger Faye Tsui.
For those who are interested in acquiring a pair of custom-made H320 sneakers, you can stop by the exclusive ‘Hogan by You’ pop-up store at Harbour City. Each pair is priced at HK$4,600, and will take around six weeks to arrive, complete with coordinating shoebox and rucksack.
Hogan Pop-Up Store, Shop G304, Gateway Arcade, Harbour City, 3-27 Canton Road, Tsim Sha Tsui, Hong Kong